Take a Video Tour of STNTV’s Industry-Leading Video Production & Marketing Facilities

STNTV Studios

Have you ever wanted to see the inside of one of the nation’s largest and most advanced video production and marketing facilities? Well, here is your chance…

 

Every day we have industry-leading businesses and organizations come visit and produce in our 3500 square foot production facility located in downtown Phoenix Arizona and now you can see what they see  – in 30 seconds! Many of our video productions and advertising take place right here which helped us receive the designation as one of Facebook’s top 5 planning agencies in the US for 2018.

 

So enjoy your tour and contact us today if you want to see it in person or want to learn more about how we can help you grow your business to new levels!

 

76% Of Consumers Now Buy Products They Discover on Social Media

product discovery on social media

product discovery on social mediaDo consumers really buy products they discover on social media? That has been a question that has been hotly debated for some time now and a recent consumer survey completed by Curalate has finally provided some more insight and answers to this question. And here are a few observations from their study:

 

76% OF CONSUMERS NOW BUY PRODUCTS THEY DISCOVER ONLINE

Most consumers today now discover products and services digitally before they intend to shop and discover in a store. This new “age of the customer” means unprecedented levels and access to product / service information by the customer prior to any physical business engagement. The primary vehicles for this discovery are now mobile (where we can now access information from anywhere) and social (what we access the most on mobile). As a result, the vast majority of consumers now indicate that product discovery on social leads them to a final purchasing decision. The problem is how marketers now measure this because…

 

85% OF THESE PURCHASES ARE THE RESULT OF DELAYED TRANSACTIONS

As we can see from the adjacent chart, only a small percentage (11%) of consumer product discovery leads to a direct and immediate purchase from social ads. For those who still follow older and now outdated direct-attribution marketing models, this would be considered a problem by those standards alone. However, what this doesn’t account for are the remaining 44% who will buy online later and 21% who still need to experience and purchase a product or service in a store. Together, these delayed conversions (or transactions) account for an additional 65% of sales compared to only 11% from direct response sales alone!  In short, social advertising is not a true direct-response marketing medium because only 14% of the total sales resulting from social ads come from an immediate response to them. So when you hear advertisers complain that nobody buys from their social media ads, you need to ask them how they know this because their customers are clearly discovering and buying from social – only how they now buy is different.

 

FACEBOOK IS STILL THE CLEAR LEADER OF THE SOCIAL DISCOVERY PLATFORMSFacebook product discovery

Despite all the recent news surrounding Facebook, consumers still spend the vast majority of their social time on this platform and as a result product discovery on Facebook remains a clear and dominant leader. Since Instagram is owned by Facebook and runs off the same ad management platform, Facebook’s effective product discovery market share is really 70% when you combine the two. Another advantage Facebook has over the #2 social property for product discovery (Pinterest) is their ability to manage multiple discovery mediums (text, images, videos, etc.) versus Pinterest’s current image-only platform.

 

CONVERSION IS STILL A MISS FOR MOST ADVERTISERS

Despite the effectiveness of social media for product discovery, the majority of advertisers are still messing up when it comes to conversions. 65% of consumers indicate that links from social media ads took them to products / services they weren’t even interested in. This perceived “bait and switch” style of advertising (intentionally or not) can kill conversions (high bounce rates) and quickly turn-off consumers leading to poor results. There are a number of factors that can lead to this problem including out-of-inventory product pages, too many choices to choose from on a page, not using specially designed product / service landing pages, and more commonly, ads that lead consumers to a website home-page from a product ad…thereby requiring them to search again for their intended product / service target. All of these problems can and should be addressed by advertisers. But most advertisers help perpetuate this problem because…

 

MOST ADVERTISERS ARE NOT RUNNING PLATFORM-SPECIFIC ADS ON SOCIALConversion Rates on Social Media

Most advertisers today continue to look at social as simply another place to run their 30 and 60 second TV-based ads hoping consumers will see and respond to them. Fully 74% of companies now indicate that they still create social media ads from their TV ads while ignoring how videos behave and convert based on each platform they are designed for. For example, 85% of social videos are now watched with the sound off yet most TV commercials are produced for sound-on watching. Video ads should be engaging content and not interruption-based content like traditional commercials. TV ads are created for unidirectional intake unlike social ads that should be designed to be liked and shared. And video ads should be platform-time-specific yet 66% of marketers still do not shorten the length of their ads to fit the desired social platforms, etc. This why at STNTV we ONLY create platform-specific video content intended to maximize conversions and results based on each individual platform and it’s intended outcomes.

 

WANT TO LEARN MORE ABOUT HOW VIDEO MARKETING CAN HELP GROW YOUR BUSINESS TO NEW LEVELS? CLICK HERE TO GET STARTED…

 

6 Videos Every Business Should Now Make (FREE DOWNLOAD)

6 Videos Every Business Should Now Make

HAVE YOU OR ANYBODY WITHIN YOUR BUSINESS EVER ASKED…6 Videos Every Business Should Now Make

  • Which videos would work best on our website?
  • What kind of videos would help us sell more on social media?
  • How many customer testimonial videos should we now have?
  • What website pages on our site should we have video on?
  • What kind of videos would work best for your website traffic retargeting?
  • How can videos help us reduce the number of customer support calls?

If any of these questions resonate with you, then you can now help answer them with the help of our new FREE DOWNLOAD entitled the “6 VIDEOS EVERY BUSINESS SHOULD NOW MAKE” available today on STNTV.com at: https://stntv.com/6-videos-every-company-should-make/

CLICK HERE TO DOWNLOAD YOUR FREE COPY NOW!

Announcing Infiniti Certified Pre Owned Program Campaign | Infiniti of Scottsdale Mobile Video Marketing

Infiniti Certified Pre Owned Video

The Social Television Network (STNTV) is happy to announce the beginning of our new mobile video ad campaign for INFINITI OF SCOTTSDALE. STNTV is helping INFINITI OF SCOTTSDALE educate consumers on the benefits of buying a Certified Pre-Owned Vehicle. For this campaign STNTV has created platform specific videos to fit Facebook, YouTube, and Instagram for optimum reach and conversion. These videos go beyond a traditional 30-second local television ad with the goal of engaging viewers and driving website traffic to INFINITI of SCOTTSDALE’s inventory landing pages.

 

Certified Pre-Owned News Segment:

https://vimeo.com/273812625

Instagram Friendly General Manager Tip Video:

https://vimeo.com/273812573

 

Come on down to INIFINITI of SCOTTDALE to check out their complete inventory of Certified Pre-Owned Vehicles.

 

ADVERTISE THE SOCIAL TELEVISION NETWORK (STNTV)

If you sell automobiles, contact us today at (844) 785-0785 or at STNTV.com to learn more about how we can help you to sell more new and used cars using advanced social media video marketing. https://stntv.com/video-marketing/

 

 

 

Get Started With Video For Only $999 – For a LIMITED TIME ONLY!

STNTV's Video Production Starter

DID YOU KNOW…

  • 81% of businesses now use video as a marketing tool
  • 65% of those businesses that don’t currently use video said they plan to start in 2018
  • 72% of consumers said they would rather use video to learn about your products and services

Through June 15th ONLY,  we are offering our FunnelPoint® Video Starter Package to NEW CUSTOMERS ONLY for $999. This NEW SUMMER VIDEO STARTER BLOWOUT SPECIAL includes full video production with our Emmy Award winning staff, hosting, optimization, and much more and all for a low one-time fee. But this special is being offered for a limited time ONLY so act now if you want to utilize PROFESSIONAL videos to help grow your business!

 

LEARN MORE & SEE EXAMPLES:STNTV Camera Shot

Are you interested in getting started before this one-time offer expires? If so, please call (480) 719-8660 and ask for Julie or complete the form below and we will get back to you ASAP…

 

10 Facts About Video That Will Change Your Marketing Plans For 2018

Video Marketing STNTV

1.) 52% of marketers worldwide named video as the platform with the highest return on investment Click here to learn why…

2.) By 2021, mobile video will account for 82% of all mobile traffic.  Click here to learn why…

3.) Viewers are 10 times more likely to engage, embed, share and comment on video content. Click here to learn how…

4.) Social video generates 1200% more shares than text and images combined.  Click here to learn how…

5.) Video in an email leads to a 2-3X increase in click-through rate. Just mentioning the word “video” in an email subject line increases click-through by 13%!

6.) An optimized video increases your chance of being on the first page of Google search results by 53 

times. A video content strategy can increase organic traffic from search engines by 157%.

7.) 70% of marketers say video conversion rates outperform other marketing content. Click here to learn how…

8.) The average click-through rate for video ads is 1.84% compared to click-through rates between 0.11% and 0.60% for all other formats.  Click here to learn how…

9.) Videos can increase landing page conversions by over 80%. Click here to see examples

10.) 85% of Facebook videos are viewed with no sound turned on

So how can your business take advantage of this growing trend? Visit STNTV.com to learn more…

 

Sources: https://www.huffingtonpost.com/entry/2-reasons-every-entrepreneur-should-make-video-content_us_5a36fa4ce4b0e7f1200cfc5c

Now Hiring: New Sales Consultant

STNTV Hiring Sales

Are you looking for a new and exciting sales opportunity with a rapidly growing technology company based in Phoenix? Do you want un-capped earning potential? Do you want to sell the hottest new video marketing product on the market today with happy customers and historically high closing rates?

The Social Television Network (STNTV.com) is seeking out a new sales consultant to join our cutting-edge and rapidly growing organization. STNTV provides the most advanced social, video, and mobile marketing services to businesses of all industries through our proprietary system called FunnelPoint™. To learn more about our company and what we do please watch this video: https://www.youtube.com/watch?v=bdvREAivnI8

SALES CONSULTANT RESPONSIBILITIES

  • Selling our unique FunnelPoint™ marketing services to new business customers both locally and nation-wide. Primary Industry verticals include: Healthcare, legal, dental, home services, and automotive.
  • Identifying and qualifying customers through a series of initial contacts leading to the ultimate close meeting with the senior STNTV management.
  • Identifying and nurturing new sales targets through a regular series of emails, phone calls, and events leading to sales conversions.

BRIEF JOB DESCRIPTION

Due to our continued rapid growth, we need a dedicated full-time sales consultant to work with our team to generate and help close new business. Primarily working out of our corporate headquarters based on downtown Phoenix (just to the east of Chase Field), this person will be instrumental in helping us grow by creating awareness, consideration, and sales conversion of our industry-leading marketing solutions. We are already witnessing very high close rates based on our previous and limited sales activity so the greater awareness this new individual can create with our ideal prospective customers, the most successful this role will be. Compensation includes a base salary plus sales and renewal commissions.

REQUIREMENTS

  • Ability to identify and create awareness with new sales prospects using a coordinated and methodical sales prospecting process.
  • Ability to conduct initial needs assessment calls and/or meetings with sales prospects located both locally in Arizona and through-out the nation.
  • Ability to perform a cost-benefit analysis with new sales prospects.
  • Ability to meet or exceed minimum new sales and renewal targets.
  • Ability to work closely with management to schedule prospect close meetings and the successful transition new prospects into customers.
  • Must be able to work professionally with others in a team environment.
  • Must have proven sales skills, experience, and accomplishments with your previous employers.
  • Must be highly organized, self-motivated and not require constant micro-management.
  • Experience using CRM systems like SalesForce.com and mass emailing systems like Constant Contact, Mail Chimp and the like preferred.
  • Must be willing to travel on a limited basis as needed – no more than 10-20% estimated but could change.
  • BS/BA degree or equivalent preferred.
  • Prior successful sales experience and/or training preferred.
  • Prior experience in successfully conducting WebEx/GoToMeeting virtual sales meetings preferred.

HOW TO APPLY

Please email us the following information to:  jobs (at) stntv.com:

  • Your most up-to-date resume
  • A link to your profile on LinkedIn
  • And why you feel you are well qualified for this position

After receiving your emailed information, we will review and respond to you if we would like to move forward with our first interview. Please be patient as we are expecting a good deal of interest in this role. There is no need to follow-up with your submission as we will respond to those individuals we would like to move forward with in this process. Thank you!

ABOUT US

The Social Television Network (STNTV) is a collection of award winning local news journalists and marketing professionals. STNTV delivers outstanding original content to go along with the most cutting edge advertising available today. We combine the power of local video production along with internet, social media, and mobile technologies to gain targeted reach and audience using our unique and proprietary marketing engine called FunnelPoint™. As a result, we are now able to broadcast and advertise video content in ways that the traditional broadcasting companies and local advertisers can only dream of. To learn more please visit: www.stntv.com

Had a great time with Vistage at STNTV!

Vistage Meeting

Everybody at STNTV wants to thank Vistage and their local chapter leader Karie Montague for letting us host your executives meetings this week.

Vistage Meeting Arizona

It is always an honor to host and work with many of Arizona’s top business leaders and we had a lot of fun in helping to educate members on the trends and best practices in customer engagement marketing with social, mobile, and video as well as putting you up on our news sets for real-time video and media training with our award-winning news anchors…it was a lot of fun!

Again thank you for the opportunity to host and work with you and we look forward to hosting many more of these events in the months and years to come…

STNTV

New Professional Facebook Live For Business

Facebook Live STNTV

The Social Television Network (STNTV) announces the opening of their new dedicated Facebook Live studio providing local businesses with one of the leading Facebook Live filming and production capabilities and programs in the United States.

Our complete Facebook Live program services include the following:Sharon Stone Facebook Live

  • Full Facebook Live multi-channel program promotion services in advance of your broadcast
  • Full program planning and timing for each event for optimal audience participation and reach
  • Emmy nominated and award winning on-air talent and production staff including the creation of custom program scripts and program management
  • Industry leading equipment, studios, and strong connection speeds for optimal and professional Facebook Live streaming
  • Direct broadcast audience interaction and call-outs during production
  • Full program analytics and recording for reuse, re-purposing, and reproduction of your Facebook Live video content

Contact us today to learn more…

If you or your business would like to learn more about STNTV’s industry-leading Facebook Live programs and how we can help your business, please contact us today. We provide a free Facebook Live initial strategy call to determine if and how Facebook live services can benefit your business. Call us today (480) 719-8660.