HOW YOUTUBE VIDEO ADS CAN HELP GROW YOUR BUSINESS TODAY

YouTube TrueView Ad Layout

Looking for new and innovative ways to advertise your business? Do you want to get ahead of over 91% of competing small businesses today by simply advertising in a new way and on the second largest search engine in the world? And would you want to create greater awareness for your products, services and brand with a better ROI than you can now receive from billboards, TV commercials, and Pay-Per-Click ads?

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If you answered “YES” to any of these questions, then keep reading….

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When was the last time you watched a video on YouTube? If you are like the vast majority of Americans today, you watch a lot of videos on YouTube and many of them include video ads at the beginning and middle of your intended videos and when you search on YouTube. Here are the most common video ad types on YouTube today:

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YouTube TrueView Ad Layout

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TRUEVIEW ADS

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TrueView ads are skippable video ads that auto-start at the beginning of your intended videos you watch with a count-down box ending with a “Skip Ad” option after the first 5 seconds. These ads are very popular for businesses because you ONLY pay for the ads watched over 30 seconds or when they are clicked-on. These ads also benefit from the largest search engine in the world by serving ads based on each users’ search history in both YouTube and Google. For these ads to be most effective, your videos must include a clear and compelling call-to-action at the BEGINNING of the video to drive greater views and results.

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NON-SKIPPABLE VIDEO ADS

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Non-skippable video ads are video ads that appear for up to 20 seconds at either the beginning of a video (Pre-Roll) or in the middle of a video (Mid-Roll). Although these ads are interruptions in the truest sense of the word, they are effective in grabbing people’s attention and for brand building in a market. For these ads to be most effective, your videos must be able to produce a powerful story and call to action that will compel users to want to watch your ad and click on your links.

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BUMPER ADS

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Bumper ads are the shortest non-skippable ad that runs for just 6 seconds prior to an intended video starting. These videos are great for quick product, service and/or brand awareness as well is driving traffic to websites, videos, and other properties for additional retargeting of viewers. These video ads of are ideal “top of the funnel” ads but too short to tell a story which is why they are commonly a beginning of a customer’s journey to you. For these ads to be most effective, your videos must include very compelling video and audio elements with a clear and memorable message.

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YOUTUBE VIDEO AD ADVANTAGES

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You Can Target Viewers Down To Your Desired Geographic Locations

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Running video ads on YouTube are a great way to target users by demographics, user search history and vocation / interests. Unlike Billboards and TV ads that can be seen by everybody, with YouTube ads you can narrow down the audience to the most likely to be interested in your products and services. We can also enter these new viewers into our unique FunnelPoint Marketing engine to continue to track and remarket to them leading to higher conversions and better results.

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One of the biggest mistakes most businesses make today is trying to repurpose existing TV and video ads to perform in additional mediums like YouTube. As previously discussed, each of the three major ad types have different objectives and conversion structures meaning each video must be created to maximize performance based on each ad type – once size DOES NOT fit all here. This is why at STNTV, we only create platform-specific video ads for our clients. This is also why companies like Facebook have rated us as one of their top 5 agencies in the US based on customer performance.

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WHAT TO LEARN MORE ABOUT HOW YOUTUBE VIDEO ADS CAN HELP GROW YOUR BUSINESS?

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At STNTV, our award-winning staff of video production and marketing specialists will work with you to help design a video marketing program that will produce real results for your business. Qualifying businesses can get started for FREE by signing up today at STNTVPRIME.COM. So, what are you waiting for? Now is the time to get started and with STNTV Prime, you can start seeing results at no cost and no risk to you. For more information visit: https://stntv.com/

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GET STARTED FOR FREE TODAY AT STNTV PRIME!

Introducing STNTV Prime – join for FREE today!

STNTV Prime

Do you want to make 2019 your “best year ever?” Do you want to generate more business and new customers this year than ever before? If so, you now start by joining STNTV Prime today – for FREE!

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“It’s been the single biggest reason we have grown how we have” – Dr. Michael Fitzmaurice

“We noticed a dramatic increase in business” – Craig Rosenstein, Esq.

“We just finished our best month-to-date, BY A LOT!”  – The Dental Brothers

“We have seen astronomical results” – Chris Pace, Banner Health

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STNTV Prime is now the easiest and most effective way for businesses like yours to grow by helping you reach, attract, and convert your potential customers where they are most in 2019: on mobile and social. And now you can get started for FREE. Click here to learn more and get started…  or go to https://stntvprime.com/

How To Sell More Cars Online With Video

 

Are you struggling to grow your auto sales? Are you struggling to find newer and more innovative ways to reach and sell to today’s informed car buyers? 

 

Earlier this year Cox Automotive released their 2018 Car Buyer Journey study providing greater insight into how consumers now purchase cars in today’s digital and mobile-orientated economy. Some of the most notable aspects include where consumers now start their buying journey and where in ends. Of these findings include the following:

FunnelPoint Auto

  • CAR BUYERS NOW SPEND 60% OF THEIR TIME ONLINE 

WHY THIS IS IMPORTANT: Most car buyers are now informed buyers and no longer need to visit a car lot to begin their buying journey. If the majority of their buying time is online, this will have the greatest impact on their buying journey road ahead before they decide on which brand and models to consider and which dealers to visit. 

 

  • THIRD-PARTY SITES ARE THE MOST-USED SITES  (BY 78% OF CAR BUYERS) FOR ONLINE CAR SHOPPING AND THE MAJORITY OF BUYERS NOW START ON THIRD-PARTY SITES AND END AT A DEALER WEBSITE 


WHY THIS IS IMPORTANT: Most car buyers now trust third-party sites and now find them more valuable in their buying discovery process than what they can find on a dealer’s website. Since only 1 in 3 cars buyers know which vehicle they want to purchase when they start the buying journey, they find third-party sites more useful in helping them to narrow down their choices and options before they visit dealer websites for more details. 

 

  • ONLY 1 IN 3 CAR BUYERS KNOW THE EXACT VEHICLE THEY WANT TO BUY WHEN THEY START THE SHOPPING PROCESS

WHY THIS IS IMPORTANT: The majority of consumers simply DON’T START OUT knowing which car they need or want which means that the best time to influence them in the buying process is as early as possible – especially online!!

 

  • THE MAJORITY OF BUYERS ARE GOING BACK TO DEALERSHIPS AND BRANDS THEY HAD PREVIOUSLY BOUGHT FROM

WHY THIS IS IMPORTANT: Most car buyers remain loyal customers so it is important that you stay in contact with them for future purchases – especially online when they are likely to start their buying journey all over again. 

 

WELCOME TO FUNNELPOINT AUTO FunnelPoint Auto

 

To help address these issues we developed FunnelPoint Auto which now allows dealers to sell more cars and services by:

  • Reaching and influencing car buyers online BEFORE and AFTER they begin their car buying journey
  • Profiling and capturing customers based on geography, demographics, online activities, and buying behaviors
  • Creating greater awareness around dealer specials, model clearances, rebates, service offerings, and much more
  • Telling and selling the unique story of your dealership using our Emmy Award-winning talent and Brand Journalism
  • Reaching more consumers using their new preferred form of content: platform-specific and professional videos

If you would like to learn more about how FunnelPoint Auto can help your dealership grow your sales to new levels, contact us today for a free video marketing analysis tailored to the goals and needs of your car dealership. 

Take a Video Tour of STNTV’s Industry-Leading Video Production & Marketing Facilities

STNTV Studios

Have you ever wanted to see the inside of one of the nation’s largest and most advanced video production and marketing facilities? Well, here is your chance…

 

Every day we have industry-leading businesses and organizations come visit and produce in our 3500 square foot production facility located in downtown Phoenix Arizona and now you can see what they see  – in 30 seconds! Many of our video productions and advertising take place right here which helped us receive the designation as one of Facebook’s top 5 planning agencies in the US for 2018.

 

So enjoy your tour and contact us today if you want to see it in person or want to learn more about how we can help you grow your business to new levels!

 

76% Of Consumers Now Buy Products They Discover on Social Media

product discovery on social media

product discovery on social mediaDo consumers really buy products they discover on social media? That has been a question that has been hotly debated for some time now and a recent consumer survey completed by Curalate has finally provided some more insight and answers to this question. And here are a few observations from their study:

 

76% OF CONSUMERS NOW BUY PRODUCTS THEY DISCOVER ONLINE

Most consumers today now discover products and services digitally before they intend to shop and discover in a store. This new “age of the customer” means unprecedented levels and access to product / service information by the customer prior to any physical business engagement. The primary vehicles for this discovery are now mobile (where we can now access information from anywhere) and social (what we access the most on mobile). As a result, the vast majority of consumers now indicate that product discovery on social leads them to a final purchasing decision. The problem is how marketers now measure this because…

 

85% OF THESE PURCHASES ARE THE RESULT OF DELAYED TRANSACTIONS

As we can see from the adjacent chart, only a small percentage (11%) of consumer product discovery leads to a direct and immediate purchase from social ads. For those who still follow older and now outdated direct-attribution marketing models, this would be considered a problem by those standards alone. However, what this doesn’t account for are the remaining 44% who will buy online later and 21% who still need to experience and purchase a product or service in a store. Together, these delayed conversions (or transactions) account for an additional 65% of sales compared to only 11% from direct response sales alone!  In short, social advertising is not a true direct-response marketing medium because only 14% of the total sales resulting from social ads come from an immediate response to them. So when you hear advertisers complain that nobody buys from their social media ads, you need to ask them how they know this because their customers are clearly discovering and buying from social – only how they now buy is different.

 

FACEBOOK IS STILL THE CLEAR LEADER OF THE SOCIAL DISCOVERY PLATFORMSFacebook product discovery

Despite all the recent news surrounding Facebook, consumers still spend the vast majority of their social time on this platform and as a result product discovery on Facebook remains a clear and dominant leader. Since Instagram is owned by Facebook and runs off the same ad management platform, Facebook’s effective product discovery market share is really 70% when you combine the two. Another advantage Facebook has over the #2 social property for product discovery (Pinterest) is their ability to manage multiple discovery mediums (text, images, videos, etc.) versus Pinterest’s current image-only platform.

 

CONVERSION IS STILL A MISS FOR MOST ADVERTISERS

Despite the effectiveness of social media for product discovery, the majority of advertisers are still messing up when it comes to conversions. 65% of consumers indicate that links from social media ads took them to products / services they weren’t even interested in. This perceived “bait and switch” style of advertising (intentionally or not) can kill conversions (high bounce rates) and quickly turn-off consumers leading to poor results. There are a number of factors that can lead to this problem including out-of-inventory product pages, too many choices to choose from on a page, not using specially designed product / service landing pages, and more commonly, ads that lead consumers to a website home-page from a product ad…thereby requiring them to search again for their intended product / service target. All of these problems can and should be addressed by advertisers. But most advertisers help perpetuate this problem because…

 

MOST ADVERTISERS ARE NOT RUNNING PLATFORM-SPECIFIC ADS ON SOCIALConversion Rates on Social Media

Most advertisers today continue to look at social as simply another place to run their 30 and 60 second TV-based ads hoping consumers will see and respond to them. Fully 74% of companies now indicate that they still create social media ads from their TV ads while ignoring how videos behave and convert based on each platform they are designed for. For example, 85% of social videos are now watched with the sound off yet most TV commercials are produced for sound-on watching. Video ads should be engaging content and not interruption-based content like traditional commercials. TV ads are created for unidirectional intake unlike social ads that should be designed to be liked and shared. And video ads should be platform-time-specific yet 66% of marketers still do not shorten the length of their ads to fit the desired social platforms, etc. This why at STNTV we ONLY create platform-specific video content intended to maximize conversions and results based on each individual platform and it’s intended outcomes.

 

WANT TO LEARN MORE ABOUT HOW VIDEO MARKETING CAN HELP GROW YOUR BUSINESS TO NEW LEVELS? CLICK HERE TO GET STARTED…

 

Get Started With Video For Only $999 – For a LIMITED TIME ONLY!

STNTV's Video Production Starter

DID YOU KNOW…

  • 81% of businesses now use video as a marketing tool
  • 65% of those businesses that don’t currently use video said they plan to start in 2018
  • 72% of consumers said they would rather use video to learn about your products and services

Through June 15th ONLY,  we are offering our FunnelPoint® Video Starter Package to NEW CUSTOMERS ONLY for $999. This NEW SUMMER VIDEO STARTER BLOWOUT SPECIAL includes full video production with our Emmy Award winning staff, hosting, optimization, and much more and all for a low one-time fee. But this special is being offered for a limited time ONLY so act now if you want to utilize PROFESSIONAL videos to help grow your business!

 

LEARN MORE & SEE EXAMPLES:STNTV Camera Shot

Are you interested in getting started before this one-time offer expires? If so, please call (480) 719-8660 and ask for Julie or complete the form below and we will get back to you ASAP…

 

10 Facts About Video That Will Change Your Marketing Plans For 2018

Video Marketing STNTV

1.) 52% of marketers worldwide named video as the platform with the highest return on investment Click here to learn why…

2.) By 2021, mobile video will account for 82% of all mobile traffic.  Click here to learn why…

3.) Viewers are 10 times more likely to engage, embed, share and comment on video content. Click here to learn how…

4.) Social video generates 1200% more shares than text and images combined.  Click here to learn how…

5.) Video in an email leads to a 2-3X increase in click-through rate. Just mentioning the word “video” in an email subject line increases click-through by 13%!

6.) An optimized video increases your chance of being on the first page of Google search results by 53 

times. A video content strategy can increase organic traffic from search engines by 157%.

7.) 70% of marketers say video conversion rates outperform other marketing content. Click here to learn how…

8.) The average click-through rate for video ads is 1.84% compared to click-through rates between 0.11% and 0.60% for all other formats.  Click here to learn how…

9.) Videos can increase landing page conversions by over 80%. Click here to see examples

10.) 85% of Facebook videos are viewed with no sound turned on

So how can your business take advantage of this growing trend? Visit STNTV.com to learn more…

 

Sources: https://www.huffingtonpost.com/entry/2-reasons-every-entrepreneur-should-make-video-content_us_5a36fa4ce4b0e7f1200cfc5c

Eyes Are Now On Healthcare Video Marketing

Americans are rapidly getting older. By 2025, nearly one-fifth of all Americans will be 65 or older. Based on US census data, the number of people over 65 will double by the year 2035 – which makes this group of people the fastest-growing segment of our population…by far! This also happens to be the segment of our population with the greatest need of healthcare services.

With age comes a number of personal health challenges. Issues such as heart disease, arthritis, cancer, diabetes, and a growing level of immobility can make life for people over 65 more challenging. But there is one health challenge in particular that has a significant impact on the quality and access to healthcare services and it all starts with the human eye.

AMERICAN’S AGING EYE POPULATION GROWTH

The aging eye (or ocular degeneration) is experienced by most Americans starting around age 40 and eventually effects even healthier eyes by age 60. Symptoms commonly includes when it becomes harder to read at short distances, when you need more light to see, and/or when are having a harder time distinguishing contrasts between certain colors. But if you suffer from any these symptoms you are not alone for as the US continues to age, more and more people will continue to suffer from this problem.

The aging eye is attributable to three major changes that commonly come with age. First, the muscles around your eyes tend to weaken making the lenses in your eyes less flexible resulting in challenges focusing and reading at short distances. Second, the cornea in your eye begins to yellow causing problems in how you distinguish between different colors. And third, less light reaches the retina making areas appear darker and in need of more lighting to clearly see and read. All of these conditions mean that America’s overall eyesight is in decline – which leads to a critical question: how is your marketing evolving to reach this change in your customers?

MARKETING HAS BEEN SLOW TO RESPOND

If you look at most consumer marketing today, you might think that the fastest growing segment of the US population are Millennials – but it is not. The baby boomers and those over 65 hold that title and the more traditional marketers are starting to take notice. Books and papers in larger print are starting to reach the masses. Drugstores and healthcare facilities are starting to increase the size and contrast of print on labels and signage so our aging eyes can better read instructions and follow procedures. Multi-level facilities are now increasing lighting in those areas were slip, trip, and falls are more likely to occur. Access ramps, rest areas and benches are being added to provide relief for those who struggle with mobility. All of these changes are making a difference but there is one area where most healthcare providers are still behind…online.

THE NEW MOBILE MARKETPLACE

It is hard to not notice that the world is rapidly becoming mobile. Although those who are 65 and older have traditionally lagged behind younger consumers in technology and mobile adoption, the numbers are now changing and can vary greatly based on factors such as age, income, and educational attainment. Over the past four years, the percentage of seniors who own smartphones has grown over 230% ranging the highest adopters (81%) for those seniors with a household income of $75,000+ a year to the lowest adopters (27%) for those with household incomes less than $30,000 a year. Similar growth in social media usage amongst seniors mirrors these demographics with the younger and more affluent seniors being the most active. Which brings us back to the aging eye.

While cellphones for years evolved to become smaller and more mobile, smartphones are now reversing this trend by providing larger interfaces to support the increasing amount of functions and time we now use them for. This new trend also favors those over 40 who increasingly struggle to read the small functions and print provided on these devices. But just because our smart phones and mobile devices are becoming larger, most people over 40 with aging eyes still struggle to read content on computers and mobile devices that simply cannot display large enough content fonts on such small devices to meet this need. Which takes us to the fastest growing area of mobile marketing…video

VIDEO IS THE NEW CONTENT FOR MOBILE

For decades, companies and marketers filled the internet with millions and millions of pages of “written” content in the hopes of getting indexed in search and found and read by consumers online – ultimately leading to more business. As a result, healthcare information sites such as WebMD, Everyday Health, Healthgrades, and the like have created countless pages of content to attract and help consumers better understand health conditions and better find solutions/providers. But how useful is that information for today’s consumers if they increasing cannot read (or consume written content) from their new mobile world?

In today’s mobile marketplace, people no longer want to read – they want to watch. And if you are over 40, many people simply have no choice. As a result, more Americans increasingly love video and consume a lot of it! Facebook alone recently reported that their users watch over 100 million hours of video…each day! Traditionally, video was primarily used as a website conversion tool but today, it is now being rapidly adopted as the best marketing ad medium to reach mobile users. In response to this trend, traditional written content providers started using visual hooks (images) to help better capture consumer’s attention into their content but still fail in getting them to read what many simply cannot read on mobile. This helps to explain why video has a 135% greater organic reach than images alone.  And when it comes to healthcare, our customers are seeing these results firsthand…

“IT IS PROBABLY BEEN THE SINGLE BIGGEST REASON WE HAVE GROWN HOW WE HAVE”

When we first started The Social Television Network (STNTV.com), some of our earliest and most successful clients were in healthcare. Our healthcare clients have ranged from specialty healthcare providers (Fitzmaurice Hand Institute, Desert Institute for Spine Care, Barrow Neurological Institute, etc.) to some of the largest healthcare networks in the country (Dignity Health, Banner Health, etc.). Through our years of experience working with these industry leaders, we have developed the most advanced video / mobile marketing system called FunnelPoint™.

Through the power of FunnelPoint™ we are now able to strategically identify, target, reach, and convert new healthcare clients like never before. Our unique system is based on a series of marketing processes designed to create Awareness, Consideration, and Conversion with your ideal potential customers based of your practice and marketplace. To learn more about how FunnelPoint™ can help you and to hear how our healthcare customers are growing from its use, please click here: https://youtu.be/bdvREAivnI8

GET STARTED TODAY WITH A FREE CONSULTATION

If you want to learn more about FunnelPoint™ and how it can help you grow your healthcare business on mobile, please contact us today at (480) 719-8660 or through our website at: https://stntv.com/. Now is the time to reach today’s consumers on mobile and join other healthcare market leaders who are already benefiting from the power of FunnelPoint™. The consultation is FREE – so you have more customers to gain nothing to lose. So contact us today!  #videomarketing #mobilemarketing #healthcaremarketing

DID YOU KNOW: 90% Of Marketing Information Sent To Your Brain Is VISUAL?

Video Visuals Human Brain

So how can your business take advantage of this growing trend? Visit STNTV.com to learn more…

Video Visuals Human Brain

Most businesses today know that their customers eyes and attention are now in their mobile devices and Facebook alone now has over 100 million minutes of videos watched each day…mostly from mobile devices. Recent studies have shown that smart phone users in the US will spend an average of 3 hours a day on their smart phones…yet most businesses still don’t know how to effectively reach them there with visual advertising…

UNTIL NOW!

FunnelPoint is a new cutting-edge social video marketing platform that now allows businesses to visually reach and convert their target customers on their mobile devices. So don’t waste another minute on social media and mobile marketing until you try FunnelPoint first. Why? Just listen to what our customers are saying about their own results…

Chris Pace Dignity Health

 

CONTACT US TODAY:

FunnelPoint™ was what we always dreamed of with traditional television and now it allows you to grow your business like never before. So Contact US today to learn how we can help your business grow and maximize the returns and effectiveness of your local advertising! (480) 719-8660   STNTV.com 

DID YOU KNOW: 75% of ALL Mobile Data Traffic Will Be Video by 2020?

Mobile Video Traffic

So how can your business take advantage of this growing trend? Visit STNTV.com to learn more…

 

Mobile Video Trends

Most businesses today know that their customers eyes and attention are now in their mobile devices. Recent studies have shown that smart phone users in the US will spend an average of 3 hours a day on their smart phones…yet most businesses still don’t know how to effectively reach them there…

UNTIL NOW!

FunnelPoint is a new cutting-edge social video marketing platform that now allows businesses to effectively reach and convert their target customers on their mobile devices. So don’t waste another minute on social media and mobile marketing until you try FunnelPoint first. Why? Just listen to what our customers are saying about their own experiences….

Restaurant Video Advertising

 

CONTACT US TODAY:

FunnelPoint™ was what we always dreamed of with traditional television and now it allows you to grow your business like never before. So Contact US today to learn how we can help your business grow and maximize the returns and effectiveness of your local advertising! (480) 719-8660   STNTV.com