How To Sell More Cars Online With Video

 

Are you struggling to grow your auto sales? Are you struggling to find newer and more innovative ways to reach and sell to today’s informed car buyers? 

 

Earlier this year Cox Automotive released their 2018 Car Buyer Journey study providing greater insight into how consumers now purchase cars in today’s digital and mobile-orientated economy. Some of the most notable aspects include where consumers now start their buying journey and where in ends. Of these findings include the following:

FunnelPoint Auto

  • CAR BUYERS NOW SPEND 60% OF THEIR TIME ONLINE 

WHY THIS IS IMPORTANT: Most car buyers are now informed buyers and no longer need to visit a car lot to begin their buying journey. If the majority of their buying time is online, this will have the greatest impact on their buying journey road ahead before they decide on which brand and models to consider and which dealers to visit. 

 

  • THIRD-PARTY SITES ARE THE MOST-USED SITES  (BY 78% OF CAR BUYERS) FOR ONLINE CAR SHOPPING AND THE MAJORITY OF BUYERS NOW START ON THIRD-PARTY SITES AND END AT A DEALER WEBSITE 


WHY THIS IS IMPORTANT: Most car buyers now trust third-party sites and now find them more valuable in their buying discovery process than what they can find on a dealer’s website. Since only 1 in 3 cars buyers know which vehicle they want to purchase when they start the buying journey, they find third-party sites more useful in helping them to narrow down their choices and options before they visit dealer websites for more details. 

 

  • ONLY 1 IN 3 CAR BUYERS KNOW THE EXACT VEHICLE THEY WANT TO BUY WHEN THEY START THE SHOPPING PROCESS

WHY THIS IS IMPORTANT: The majority of consumers simply DON’T START OUT knowing which car they need or want which means that the best time to influence them in the buying process is as early as possible – especially online!!

 

  • THE MAJORITY OF BUYERS ARE GOING BACK TO DEALERSHIPS AND BRANDS THEY HAD PREVIOUSLY BOUGHT FROM

WHY THIS IS IMPORTANT: Most car buyers remain loyal customers so it is important that you stay in contact with them for future purchases – especially online when they are likely to start their buying journey all over again. 

 

WELCOME TO FUNNELPOINT AUTO FunnelPoint Auto

 

To help address these issues we developed FunnelPoint Auto which now allows dealers to sell more cars and services by:

  • Reaching and influencing car buyers online BEFORE and AFTER they begin their car buying journey
  • Profiling and capturing customers based on geography, demographics, online activities, and buying behaviors
  • Creating greater awareness around dealer specials, model clearances, rebates, service offerings, and much more
  • Telling and selling the unique story of your dealership using our Emmy Award-winning talent and Brand Journalism
  • Reaching more consumers using their new preferred form of content: platform-specific and professional videos

If you would like to learn more about how FunnelPoint Auto can help your dealership grow your sales to new levels, contact us today for a free video marketing analysis tailored to the goals and needs of your car dealership. 

6 Videos Every Business Should Now Make (FREE DOWNLOAD)

6 Videos Every Business Should Now Make

HAVE YOU OR ANYBODY WITHIN YOUR BUSINESS EVER ASKED…6 Videos Every Business Should Now Make

  • Which videos would work best on our website?
  • What kind of videos would help us sell more on social media?
  • How many customer testimonial videos should we now have?
  • What website pages on our site should we have video on?
  • What kind of videos would work best for your website traffic retargeting?
  • How can videos help us reduce the number of customer support calls?

If any of these questions resonate with you, then you can now help answer them with the help of our new FREE DOWNLOAD entitled the “6 VIDEOS EVERY BUSINESS SHOULD NOW MAKE” available today on STNTV.com at: https://stntv.com/6-videos-every-company-should-make/

CLICK HERE TO DOWNLOAD YOUR FREE COPY NOW!

Announcing Infiniti Certified Pre Owned Program Campaign | Infiniti of Scottsdale Mobile Video Marketing

Infiniti Certified Pre Owned Video

The Social Television Network (STNTV) is happy to announce the beginning of our new mobile video ad campaign for INFINITI OF SCOTTSDALE. STNTV is helping INFINITI OF SCOTTSDALE educate consumers on the benefits of buying a Certified Pre-Owned Vehicle. For this campaign STNTV has created platform specific videos to fit Facebook, YouTube, and Instagram for optimum reach and conversion. These videos go beyond a traditional 30-second local television ad with the goal of engaging viewers and driving website traffic to INFINITI of SCOTTSDALE’s inventory landing pages.

 

Certified Pre-Owned News Segment:

https://vimeo.com/273812625

Instagram Friendly General Manager Tip Video:

https://vimeo.com/273812573

 

Come on down to INIFINITI of SCOTTDALE to check out their complete inventory of Certified Pre-Owned Vehicles.

 

ADVERTISE THE SOCIAL TELEVISION NETWORK (STNTV)

If you sell automobiles, contact us today at (844) 785-0785 or at STNTV.com to learn more about how we can help you to sell more new and used cars using advanced social media video marketing. https://stntv.com/video-marketing/

 

 

 

Had a great time with Vistage at STNTV!

Vistage Meeting

Everybody at STNTV wants to thank Vistage and their local chapter leader Karie Montague for letting us host your executives meetings this week.

Vistage Meeting Arizona

It is always an honor to host and work with many of Arizona’s top business leaders and we had a lot of fun in helping to educate members on the trends and best practices in customer engagement marketing with social, mobile, and video as well as putting you up on our news sets for real-time video and media training with our award-winning news anchors…it was a lot of fun!

Again thank you for the opportunity to host and work with you and we look forward to hosting many more of these events in the months and years to come…

STNTV

New Professional Facebook Live For Business

Facebook Live STNTV

The Social Television Network (STNTV) announces the opening of their new dedicated Facebook Live studio providing local businesses with one of the leading Facebook Live filming and production capabilities and programs in the United States.

Our complete Facebook Live program services include the following:Sharon Stone Facebook Live

  • Full Facebook Live multi-channel program promotion services in advance of your broadcast
  • Full program planning and timing for each event for optimal audience participation and reach
  • Emmy nominated and award winning on-air talent and production staff including the creation of custom program scripts and program management
  • Industry leading equipment, studios, and strong connection speeds for optimal and professional Facebook Live streaming
  • Direct broadcast audience interaction and call-outs during production
  • Full program analytics and recording for reuse, re-purposing, and reproduction of your Facebook Live video content

Contact us today to learn more…

If you or your business would like to learn more about STNTV’s industry-leading Facebook Live programs and how we can help your business, please contact us today. We provide a free Facebook Live initial strategy call to determine if and how Facebook live services can benefit your business. Call us today (480) 719-8660.

PRESS RELEASE: STNTV-The Nation’s First Social Media Based TV Station Expands Into New Cutting Edge Video Advertising Production Facility

STNTV Press Release

PHOENIX, AZ (AP) AUGUST 17, 2017 The Social Television Network (STNTV), the leading provider of social video marketing solutions and original local market content, today announces the opening of their new state-of-the-art facility located in Phoenix, Arizona that will become one of the largest dedicated social media video advertising production facilities in the Southwest. READ MORE HERE…

STNTV Press Release

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