GOOGLE’S MOBILE-FIRST INDEXING AND THE IMPORTANCE OF VIDEO

GOOGLE’S MOBILE-FIRST INDEXING AND THE IMPORTANCE OF VIDEO

Last week Google announced that after over a year of testing, they are now in the process of rolling-out their mobile-first indexing. So if you start seeing more traffic on your website analytics from the Smartphone Googlebot, then your site is likely be reindexed for their new updated search algorithm.

Google’s new indexing will continue to account for both the PC version and mobile versions of your website but as the name implies, for the first time they will flip the order of importance in favor of your mobile version first. Because of these changes, issues such a mobile load speeds, responsive design elements, and mobile optimized content are now the focus of website developers. The first two areas are rather well-know at this point but the third, mobile-optimized content, is still a work in progress and for good reason…

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VIDEO IS NOW THE PREFERRED CONTENT ON MOBILE

With the world rapidly moving to mobile access and search, the ability and willingness of users to continue to want to read long-form content on these small mobile devices is quickly going away in favor of video. Why? Because people no longer want to read on mobile – they want to watch! Over the next year alone, over 85% of all internet traffic is expected to be video based and most of that video consumption is happening on mobile. Which brings us back to Google’s new mobile-first index.

WHY YOU NEED VIDEO NOW MORE THAN EVER ON YOUR MOBILE WEBSITES

Mobile users tend to have a very short attention span and with mobile access, the content they consume on mobile must be quickly engaging. Traditional text-based only content on mobile devices commonly leads to higher bounce-rates, lower time-on-site, and lower conversion rates – all of which Google takes into account when determining website performance and ranking. In the end, Google wants to provide their search users with the best search experience and the highest quality of content possible – so Google uses these signals to help determine if your website best meets this criteria.

HOW TO GET STARTED

Getting started with professional video production and video marketing has never been easier. At The Social Television Network, we provide the highest-quality video production and marketing services in the industry that any business can now afford. Our industry-leading FunnelPoint® video marketing services suite provides businesses with everything they need to get started with professional quality video, video optimization, and video marketing at a low monthly fee. So CONTACT US today to learn more about how video production and marketing with FunnelPoint® can help your business gain a competitive edge on the web and mobile: STNTV.com or call: (480) 967-7088


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