Looking for new and innovative ways to advertise your business? Do you want to get ahead of over 91% of competing small businesses today by simply advertising in a new way and on the second largest search engine in the world? And would you want to create greater awareness for your products, services and brand with a better ROI than you can now receive from billboards, TV commercials, and Pay-Per-Click ads?
If you answered “YES” to any of these questions, then keep reading….
When was the last time you watched a video on YouTube? If you are like the vast majority of Americans today, you watch a lot of videos on YouTube and many of them include video ads at the beginning and middle of your intended videos and when you search on YouTube. Here are the most common video ad types on YouTube today:
are skippable video ads that
auto-start at the beginning of your intended videos you watch with a count-down
box ending with a “Skip Ad” option after the first 5 seconds. These ads are
very popular for businesses because you ONLY
pay for the ads watched over 30 seconds or when they are clicked-on. These
ads also benefit from the largest search engine in the world by serving ads
based on each users’ search history in both YouTube and Google. For
these ads to be most effective, your videos must include a clear and compelling
call-to-action at the BEGINNING of the video to drive greater views and results.
NON-SKIPPABLE VIDEO ADS
video ads are video ads that appear for up
to 20 seconds at either the beginning of a video (Pre-Roll) or in the
middle of a video (Mid-Roll). Although these ads are interruptions in the
truest sense of the word, they are effective in grabbing people’s attention and
for brand building in a market. For these ads to be most effective, your
videos must be able to produce a powerful story and call to action that
will compel users to want to watch your ad and click on your links.
are the shortest non-skippable ad that runs
for just 6 seconds prior to an intended video starting. These videos are
great for quick product, service and/or
brand awareness as well is driving traffic to websites, videos, and other
properties for additional retargeting of viewers. These video ads of are ideal
“top of the funnel” ads but too short to tell a story which is why they are
commonly a beginning of a customer’s journey to you. For these ads to be most
effective, your videos must include very compelling video and audio elements
with a clear and memorable message.
YOUTUBE VIDEO AD ADVANTAGES
video ads on YouTube are a great way to target users by demographics, user
search history and vocation / interests. Unlike Billboards and TV ads that can
be seen by everybody, with YouTube ads you can narrow down the audience to the
most likely to be interested in your products and services. We can also enter
these new viewers into our unique FunnelPoint Marketing engine to continue to
track and remarket to them leading to higher conversions and better results.
One of the biggest mistakes most businesses
make today is trying to repurpose existing TV and video ads to perform in
additional mediums like YouTube. As previously discussed, each of the three
major ad types have different objectives and conversion structures meaning each
video must be created to maximize performance based on each ad type – once size
DOES NOT fit all here. This is why at STNTV, we
only create platform-specific video ads for our clients. This is also why
companies like Facebook have rated us as one of their top 5 agencies in the US
based on customer performance.
WHAT TO LEARN MORE ABOUT HOW YOUTUBE VIDEO ADS CAN HELP GROW YOUR BUSINESS?
At STNTV, our award-winning staff of video production and marketing specialists will work with you to help design a video marketing program that will produce real results for your business. Qualifying businesses can get started for FREE by signing up today at STNTVPRIME.COM. So, what are you waiting for? Now is the time to get started and with STNTV Prime, you can start seeing results at no cost and no risk to you. For more information visit: https://stntv.com/