HOW YOUTUBE VIDEO ADS CAN HELP GROW YOUR BUSINESS TODAY

YouTube TrueView Ad Layout

Looking for new and innovative ways to advertise your business? Do you want to get ahead of over 91% of competing small businesses today by simply advertising in a new way and on the second largest search engine in the world? And would you want to create greater awareness for your products, services and brand with a better ROI than you can now receive from billboards, TV commercials, and Pay-Per-Click ads?

.

If you answered “YES” to any of these questions, then keep reading….

.

When was the last time you watched a video on YouTube? If you are like the vast majority of Americans today, you watch a lot of videos on YouTube and many of them include video ads at the beginning and middle of your intended videos and when you search on YouTube. Here are the most common video ad types on YouTube today:

.

YouTube TrueView Ad Layout

.

TRUEVIEW ADS

.

TrueView ads are skippable video ads that auto-start at the beginning of your intended videos you watch with a count-down box ending with a “Skip Ad” option after the first 5 seconds. These ads are very popular for businesses because you ONLY pay for the ads watched over 30 seconds or when they are clicked-on. These ads also benefit from the largest search engine in the world by serving ads based on each users’ search history in both YouTube and Google. For these ads to be most effective, your videos must include a clear and compelling call-to-action at the BEGINNING of the video to drive greater views and results.

.

NON-SKIPPABLE VIDEO ADS

.

Non-skippable video ads are video ads that appear for up to 20 seconds at either the beginning of a video (Pre-Roll) or in the middle of a video (Mid-Roll). Although these ads are interruptions in the truest sense of the word, they are effective in grabbing people’s attention and for brand building in a market. For these ads to be most effective, your videos must be able to produce a powerful story and call to action that will compel users to want to watch your ad and click on your links.

.

BUMPER ADS

.

Bumper ads are the shortest non-skippable ad that runs for just 6 seconds prior to an intended video starting. These videos are great for quick product, service and/or brand awareness as well is driving traffic to websites, videos, and other properties for additional retargeting of viewers. These video ads of are ideal “top of the funnel” ads but too short to tell a story which is why they are commonly a beginning of a customer’s journey to you. For these ads to be most effective, your videos must include very compelling video and audio elements with a clear and memorable message.

.

YOUTUBE VIDEO AD ADVANTAGES

.

You Can Target Viewers Down To Your Desired Geographic Locations

.

Running video ads on YouTube are a great way to target users by demographics, user search history and vocation / interests. Unlike Billboards and TV ads that can be seen by everybody, with YouTube ads you can narrow down the audience to the most likely to be interested in your products and services. We can also enter these new viewers into our unique FunnelPoint Marketing engine to continue to track and remarket to them leading to higher conversions and better results.

.

.

One of the biggest mistakes most businesses make today is trying to repurpose existing TV and video ads to perform in additional mediums like YouTube. As previously discussed, each of the three major ad types have different objectives and conversion structures meaning each video must be created to maximize performance based on each ad type – once size DOES NOT fit all here. This is why at STNTV, we only create platform-specific video ads for our clients. This is also why companies like Facebook have rated us as one of their top 5 agencies in the US based on customer performance.

.

WHAT TO LEARN MORE ABOUT HOW YOUTUBE VIDEO ADS CAN HELP GROW YOUR BUSINESS?

.

At STNTV, our award-winning staff of video production and marketing specialists will work with you to help design a video marketing program that will produce real results for your business. Qualifying businesses can get started for FREE by signing up today at STNTVPRIME.COM. So, what are you waiting for? Now is the time to get started and with STNTV Prime, you can start seeing results at no cost and no risk to you. For more information visit: https://stntv.com/

.

GET STARTED FOR FREE TODAY AT STNTV PRIME!

Introducing STNTV Prime – join for FREE today!

STNTV Prime

Do you want to make 2019 your “best year ever?” Do you want to generate more business and new customers this year than ever before? If so, you now start by joining STNTV Prime today – for FREE!

.

“It’s been the single biggest reason we have grown how we have” – Dr. Michael Fitzmaurice

“We noticed a dramatic increase in business” – Craig Rosenstein, Esq.

“We just finished our best month-to-date, BY A LOT!”  – The Dental Brothers

“We have seen astronomical results” – Chris Pace, Banner Health

.

STNTV Prime is now the easiest and most effective way for businesses like yours to grow by helping you reach, attract, and convert your potential customers where they are most in 2019: on mobile and social. And now you can get started for FREE. Click here to learn more and get started…  or go to https://stntvprime.com/

“We noticed a dramatic increase in business” – Craig Rosenstein Esq.

Craig Rosenstein STNTV Testimonial

Are you an attorney looking for more clients and better cases? Do you want to find newer and more innovative ways to reach today’s mobile-oriented clients? If this describes you, then watch the video below to learn how STNTV is helping other attorneys like you have their “best month” they have ever had.  CLICK HERE TO WATCH

 

How To Sell More Cars Online With Video

 

Are you struggling to grow your auto sales? Are you struggling to find newer and more innovative ways to reach and sell to today’s informed car buyers? 

 

Earlier this year Cox Automotive released their 2018 Car Buyer Journey study providing greater insight into how consumers now purchase cars in today’s digital and mobile-orientated economy. Some of the most notable aspects include where consumers now start their buying journey and where in ends. Of these findings include the following:

FunnelPoint Auto

  • CAR BUYERS NOW SPEND 60% OF THEIR TIME ONLINE 

WHY THIS IS IMPORTANT: Most car buyers are now informed buyers and no longer need to visit a car lot to begin their buying journey. If the majority of their buying time is online, this will have the greatest impact on their buying journey road ahead before they decide on which brand and models to consider and which dealers to visit. 

 

  • THIRD-PARTY SITES ARE THE MOST-USED SITES  (BY 78% OF CAR BUYERS) FOR ONLINE CAR SHOPPING AND THE MAJORITY OF BUYERS NOW START ON THIRD-PARTY SITES AND END AT A DEALER WEBSITE 


WHY THIS IS IMPORTANT: Most car buyers now trust third-party sites and now find them more valuable in their buying discovery process than what they can find on a dealer’s website. Since only 1 in 3 cars buyers know which vehicle they want to purchase when they start the buying journey, they find third-party sites more useful in helping them to narrow down their choices and options before they visit dealer websites for more details. 

 

  • ONLY 1 IN 3 CAR BUYERS KNOW THE EXACT VEHICLE THEY WANT TO BUY WHEN THEY START THE SHOPPING PROCESS

WHY THIS IS IMPORTANT: The majority of consumers simply DON’T START OUT knowing which car they need or want which means that the best time to influence them in the buying process is as early as possible – especially online!!

 

  • THE MAJORITY OF BUYERS ARE GOING BACK TO DEALERSHIPS AND BRANDS THEY HAD PREVIOUSLY BOUGHT FROM

WHY THIS IS IMPORTANT: Most car buyers remain loyal customers so it is important that you stay in contact with them for future purchases – especially online when they are likely to start their buying journey all over again. 

 

WELCOME TO FUNNELPOINT AUTO FunnelPoint Auto

 

To help address these issues we developed FunnelPoint Auto which now allows dealers to sell more cars and services by:

  • Reaching and influencing car buyers online BEFORE and AFTER they begin their car buying journey
  • Profiling and capturing customers based on geography, demographics, online activities, and buying behaviors
  • Creating greater awareness around dealer specials, model clearances, rebates, service offerings, and much more
  • Telling and selling the unique story of your dealership using our Emmy Award-winning talent and Brand Journalism
  • Reaching more consumers using their new preferred form of content: platform-specific and professional videos

If you would like to learn more about how FunnelPoint Auto can help your dealership grow your sales to new levels, contact us today for a free video marketing analysis tailored to the goals and needs of your car dealership. 

Take a Video Tour of STNTV’s Industry-Leading Video Production & Marketing Facilities

STNTV Studios

Have you ever wanted to see the inside of one of the nation’s largest and most advanced video production and marketing facilities? Well, here is your chance…

 

Every day we have industry-leading businesses and organizations come visit and produce in our 3500 square foot production facility located in downtown Phoenix Arizona and now you can see what they see  – in 30 seconds! Many of our video productions and advertising take place right here which helped us receive the designation as one of Facebook’s top 5 planning agencies in the US for 2018.

 

So enjoy your tour and contact us today if you want to see it in person or want to learn more about how we can help you grow your business to new levels!

 

76% Of Consumers Now Buy Products They Discover on Social Media

product discovery on social media

product discovery on social mediaDo consumers really buy products they discover on social media? That has been a question that has been hotly debated for some time now and a recent consumer survey completed by Curalate has finally provided some more insight and answers to this question. And here are a few observations from their study:

 

76% OF CONSUMERS NOW BUY PRODUCTS THEY DISCOVER ONLINE

Most consumers today now discover products and services digitally before they intend to shop and discover in a store. This new “age of the customer” means unprecedented levels and access to product / service information by the customer prior to any physical business engagement. The primary vehicles for this discovery are now mobile (where we can now access information from anywhere) and social (what we access the most on mobile). As a result, the vast majority of consumers now indicate that product discovery on social leads them to a final purchasing decision. The problem is how marketers now measure this because…

 

85% OF THESE PURCHASES ARE THE RESULT OF DELAYED TRANSACTIONS

As we can see from the adjacent chart, only a small percentage (11%) of consumer product discovery leads to a direct and immediate purchase from social ads. For those who still follow older and now outdated direct-attribution marketing models, this would be considered a problem by those standards alone. However, what this doesn’t account for are the remaining 44% who will buy online later and 21% who still need to experience and purchase a product or service in a store. Together, these delayed conversions (or transactions) account for an additional 65% of sales compared to only 11% from direct response sales alone!  In short, social advertising is not a true direct-response marketing medium because only 14% of the total sales resulting from social ads come from an immediate response to them. So when you hear advertisers complain that nobody buys from their social media ads, you need to ask them how they know this because their customers are clearly discovering and buying from social – only how they now buy is different.

 

FACEBOOK IS STILL THE CLEAR LEADER OF THE SOCIAL DISCOVERY PLATFORMSFacebook product discovery

Despite all the recent news surrounding Facebook, consumers still spend the vast majority of their social time on this platform and as a result product discovery on Facebook remains a clear and dominant leader. Since Instagram is owned by Facebook and runs off the same ad management platform, Facebook’s effective product discovery market share is really 70% when you combine the two. Another advantage Facebook has over the #2 social property for product discovery (Pinterest) is their ability to manage multiple discovery mediums (text, images, videos, etc.) versus Pinterest’s current image-only platform.

 

CONVERSION IS STILL A MISS FOR MOST ADVERTISERS

Despite the effectiveness of social media for product discovery, the majority of advertisers are still messing up when it comes to conversions. 65% of consumers indicate that links from social media ads took them to products / services they weren’t even interested in. This perceived “bait and switch” style of advertising (intentionally or not) can kill conversions (high bounce rates) and quickly turn-off consumers leading to poor results. There are a number of factors that can lead to this problem including out-of-inventory product pages, too many choices to choose from on a page, not using specially designed product / service landing pages, and more commonly, ads that lead consumers to a website home-page from a product ad…thereby requiring them to search again for their intended product / service target. All of these problems can and should be addressed by advertisers. But most advertisers help perpetuate this problem because…

 

MOST ADVERTISERS ARE NOT RUNNING PLATFORM-SPECIFIC ADS ON SOCIALConversion Rates on Social Media

Most advertisers today continue to look at social as simply another place to run their 30 and 60 second TV-based ads hoping consumers will see and respond to them. Fully 74% of companies now indicate that they still create social media ads from their TV ads while ignoring how videos behave and convert based on each platform they are designed for. For example, 85% of social videos are now watched with the sound off yet most TV commercials are produced for sound-on watching. Video ads should be engaging content and not interruption-based content like traditional commercials. TV ads are created for unidirectional intake unlike social ads that should be designed to be liked and shared. And video ads should be platform-time-specific yet 66% of marketers still do not shorten the length of their ads to fit the desired social platforms, etc. This why at STNTV we ONLY create platform-specific video content intended to maximize conversions and results based on each individual platform and it’s intended outcomes.

 

WANT TO LEARN MORE ABOUT HOW VIDEO MARKETING CAN HELP GROW YOUR BUSINESS TO NEW LEVELS? CLICK HERE TO GET STARTED…

 

6 Videos Every Business Should Now Make (FREE DOWNLOAD)

6 Videos Every Business Should Now Make

HAVE YOU OR ANYBODY WITHIN YOUR BUSINESS EVER ASKED…6 Videos Every Business Should Now Make

  • Which videos would work best on our website?
  • What kind of videos would help us sell more on social media?
  • How many customer testimonial videos should we now have?
  • What website pages on our site should we have video on?
  • What kind of videos would work best for your website traffic retargeting?
  • How can videos help us reduce the number of customer support calls?

If any of these questions resonate with you, then you can now help answer them with the help of our new FREE DOWNLOAD entitled the “6 VIDEOS EVERY BUSINESS SHOULD NOW MAKE” available today on STNTV.com at: https://stntv.com/6-videos-every-company-should-make/

CLICK HERE TO DOWNLOAD YOUR FREE COPY NOW!

Announcing Infiniti Certified Pre Owned Program Campaign | Infiniti of Scottsdale Mobile Video Marketing

Infiniti Certified Pre Owned Video

The Social Television Network (STNTV) is happy to announce the beginning of our new mobile video ad campaign for INFINITI OF SCOTTSDALE. STNTV is helping INFINITI OF SCOTTSDALE educate consumers on the benefits of buying a Certified Pre-Owned Vehicle. For this campaign STNTV has created platform specific videos to fit Facebook, YouTube, and Instagram for optimum reach and conversion. These videos go beyond a traditional 30-second local television ad with the goal of engaging viewers and driving website traffic to INFINITI of SCOTTSDALE’s inventory landing pages.

 

Certified Pre-Owned News Segment:

https://vimeo.com/273812625

Instagram Friendly General Manager Tip Video:

https://vimeo.com/273812573

 

Come on down to INIFINITI of SCOTTDALE to check out their complete inventory of Certified Pre-Owned Vehicles.

 

ADVERTISE THE SOCIAL TELEVISION NETWORK (STNTV)

If you sell automobiles, contact us today at (844) 785-0785 or at STNTV.com to learn more about how we can help you to sell more new and used cars using advanced social media video marketing. https://stntv.com/video-marketing/

 

 

 

Get Started With Video For Only $999 – For a LIMITED TIME ONLY!

STNTV's Video Production Starter

DID YOU KNOW…

  • 81% of businesses now use video as a marketing tool
  • 65% of those businesses that don’t currently use video said they plan to start in 2018
  • 72% of consumers said they would rather use video to learn about your products and services

Through June 15th ONLY,  we are offering our FunnelPoint® Video Starter Package to NEW CUSTOMERS ONLY for $999. This NEW SUMMER VIDEO STARTER BLOWOUT SPECIAL includes full video production with our Emmy Award winning staff, hosting, optimization, and much more and all for a low one-time fee. But this special is being offered for a limited time ONLY so act now if you want to utilize PROFESSIONAL videos to help grow your business!

 

LEARN MORE & SEE EXAMPLES:STNTV Camera Shot

Are you interested in getting started before this one-time offer expires? If so, please call (480) 719-8660 and ask for Julie or complete the form below and we will get back to you ASAP…